ebm-papst Mulfingen GmbH & Co. KG
Analysis of and advice on existing domain portfolio.
The ebm-papst group is a manufacturer of electric motors and fans with headquarters in Mulfingen. It was founded in 2003 from the merger of ebm, PAPST and mvl.
Taking production and sales markets into consideration, the company had to be present in the respective countries with the respective country suffixes and had to protect against third-party acquisition, which could also include competitor products.
The terms and the countries that had to be registered were determined using a domain name search. This had two main advantages:
1. A clear distinction between where to register and where not to register.
2. The determination of third-party registrations was combined at the same time with the re-acquisition of the respective domain.